Wednesday, October 22, 2014

Porsche Campaign Shows Wearable Tech Fusing with Digital Art

PSFK - In August, an event was held at the Chicago Autobahn Country Club, produced by Porsche and The Atlantic’s creative marketing group Atlantic Re:think. Titled ‘The Art of the Thrill‘, it was powered by the TRAQS Enterprise Platform and digital design studio Sosolimited.

The event measured the thrill and excitement drivers experience while driving the new Porsche Macan on the race track, with biometric data provided by the Hexoskin shirt.  Read more.

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